New USPS Chief Marketing Officer has eclectic, though non-postal background

Will a knowledge of Yoga, rum, canned soup and french cuisine help the USPS to market its services more effectively? We may be about to find out. Federal Times reports that the USPS’s new Chief Marketing Officer is Nagisa Manabe. Manabe is currently Vice President, New Growth Platforms at Coca Cola Japan. She also owns a yoga studio in New Jersey, and has served as Vice President of Rums (and later Vice President of Beer) at Diageo, the company that produces Guinness, Captain Morgan and other beverages. She also worked for Campbell Soup at one time. (Just in case you’re wondering, Manabe’s tenure at Campbell’s started several years after the company had “spun off” Bob Bernstock and the ill fated Vlasic Pickle division).

Here’s how Manabe describes her experience on her LinkedIn profile:

I have held a broad range of marketing and innovation positions at leading marketing companies since graduation from Harvard Business School in 1991. As of October 2011, I have joined Coca Cola Japan to lead the New Growth Platforms Business Unit. I also own and operate a successful yoga studio in the Princeton area. We have 15 teachers on staff and have classes 4-5 times daily. In addition to my work experience, I have worked as a chef in a Boston french restaurant, L’Espalier. I am also a devoted and passionate student of Iyengar yoga, and recently completed the Iyengar Institute of New York City’s 2009-2011 Teacher Training program.

Marketing & Innovation, Beverage Alcohol, Food, Music and Fitness (Yoga)