STAMFORD, Conn., May 14, 2015 – Pitney Bowes Inc. (NYSE:PBI), a global technology company that provides innovative products and solutions to power commerce, will showcase physical and digital technologies that are changing the world of mailing and shipping, location intelligence and global ecommerce at this year’s National Postal Forum (NPF), May 17-20 at the Anaheim Convention Center in Anaheim, CA. Attendees will also see Pitney Bowes’ new brand strategy and identity in booth 404.
Pitney Bowes will showcase solutions for SMBs, direct mailers and enterprises that harness physical and digital technologies for mail creation, inserting and sorting, including innovative parcel management solutions. Continue reading
WASHINGTON, March 17, 2014 /PRNewswire-USNewswire/ — In a keynote speech at the National Postal Forum–the annual mailing industry trade show–Patrick R. Donahoe, Postmaster General and Chief Executive Officer of the Postal Service, today described a changing attitude of marketers toward the role of direct mail as a means of attracting and retaining customers.
“We’re seeing mail being used in some tremendous new ways–especially as part of integrated marketing campaigns,” said the Postmaster General. “All of this is leading to a reappraisal of the role of mail in the marketing mix–and we’re starting to see the beginnings of that reappraisal.”
Providing perspective on the changing media landscape and the use of new technologies to improve the effectiveness of mail for both senders and receivers, the Postmaster General and other senior postal leaders discussed trends in the use of mail and efforts by the Postal Service to spur growth in the mailing industry.
Urges Mailing Industry to Focus on Innovation in Delivery, Digital Integration and Targeting
SAN FRANCISCO, March 18, 2013 /PRNewswire-USNewswire/ — Technology and changing consumer expectations are helping to transform mail into an even more powerful communications channel, Postmaster General and CEO Patrick R. Donahoe told the nation’s largest annual gathering of mailing industry leaders today.
“As the mailing industry, we must continue to work to drive innovation and leverage data and technology to improve the consumer experience and grow revenue,” Donahoe said in his keynote address at the National Postal Forum. “Our challenge as an industry is to shape those moments when people are experiencing mail, and make them more powerful in the future. That’s part of getting our game on — shaping our future and building excitement about the power of mail and the future of mail.”