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Marketers Giving Mail A Fresh Look, Says Postmaster General

pmgnpf

WASHINGTON, March 17, 2014 /PRNewswire-USNewswire/ — In a keynote speech at the National Postal Forum–the annual mailing industry trade show–Patrick R. Donahoe, Postmaster General and Chief Executive Officer of the Postal Service, today described a changing attitude of marketers toward the role of direct mail as a means of attracting and retaining customers.

“We’re seeing mail being used in some tremendous new ways–especially as part of integrated marketing campaigns,” said the Postmaster General. “All of this is leading to a reappraisal of the role of mail in the marketing mix–and we’re starting to see the beginnings of that reappraisal.”

Providing perspective on the changing media landscape and the use of new technologies to improve the effectiveness of mail for both senders and receivers, the Postmaster General and other senior postal leaders discussed trends in the use of mail and efforts by the Postal Service to spur growth in the mailing industry.

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Video: NPF 2013 Keynote: PMG Patrick R. Donahoe

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Video: NPF 2013 Marketing & Sales: Nagisa Manabe

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Postmaster General Says Technology is Making Mail More Powerful

Urges Mailing Industry to Focus on Innovation in Delivery, Digital Integration and Targeting

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SAN FRANCISCO, March 18, 2013 /PRNewswire-USNewswire/ — Technology and changing consumer expectations are helping to transform mail into an even more powerful communications channel, Postmaster General and CEO Patrick R. Donahoe told the nation’s largest annual gathering of mailing industry leaders today.

“As the mailing industry, we must continue to work to drive innovation and leverage data and technology to improve the consumer experience and grow revenue,” Donahoe said in his keynote address at the National Postal Forum. “Our challenge as an industry is to shape those moments when people are experiencing mail, and make them more powerful in the future. That’s part of getting our game on — shaping our future and building excitement about the power of mail and the future of mail.”

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USPS execs discuss strategies, priotities in Postal Forum Q&A

From USPS News Link:

Simplicity and making it easier to do business with the Postal Service were the themes earlier this week at National Postal Forum, where USPS Executive Leadership Team members addressed a standing-room-only crowd during the Postmaster General’s Executive Session.

“We want to share some of our strategies with you and better explain some of our key priorities,” said PMG Pat Donahoe, who was joined onstage by Chief Operating Officer Megan Brennan, Chief Information Officer Ellis Burgoyne, Chief Sales/Marketing Officer Paul Vogel and DPMG Ron Stroman to discuss USPS initiatives.

The first phase of installing 100 flats sequencing system machines will be completed by June and will result in a reduction of almost 1,100 delivery routes, said Brennan. But work remains on improving national critical entry times for First-Class Mail, Periodicals and Standard Mail flats.

Continued improvements to Full Service Address Correction Service; increasing tracking for mailpieces, trays and containers; and full tracking of all barcoded packages by October were among the customer improvements announced by Burgoyne.

Two new IT programs — eDropShip and electronic payment — will replace cumbersome paper-based systems for mail acceptance and billing.

After reinforcing the Postal Service’s commitment to a national advertising campaign that reinforces the value of mail, Vogel said that $10 million in revenues already have been achieved through Every Door Direct Mail — a product that simplifies creating and delivering marketing mail.

Other customer-focused products being considered include expanding Reply Rides Free to include a free second ounce, and ways to provide free shipping for online purchases, added Vogel.

via USPS News Link – May 5, 2011.