PMG touts digital strategies, mail innovation at National Postal Forum

BALTIMORE — A new feature that lets customers see emailed images of their incoming physical mail has attracted more than 2 million users, U.S. Postal Service Postmaster General and CEO Megan J. Brennan announced today, during the opening session of the National Postal Forum, the country’s premier mailing and shipping conference. Brennan added that with the offering available in nearly every ZIP Code in the United States, more than 10,000 new people are signing up every day. Continue reading

Pitney Bowes to Showcase New Physical and Digital Technologies and New Look at National Postal Forum

pitney_bowes_logo_detailSTAMFORD, Conn., May 14, 2015 – Pitney Bowes Inc. (NYSE:PBI), a global technology company that provides innovative products and solutions to power commerce, will showcase physical and digital technologies that are changing the world of mailing and shipping, location intelligence and global ecommerce at this year’s National Postal Forum (NPF), May 17-20 at the Anaheim Convention Center in Anaheim, CA. Attendees will also see Pitney Bowes’ new brand strategy and identity in booth 404.

Pitney Bowes will showcase solutions for SMBs, direct mailers and enterprises that harness physical and digital technologies for mail creation, inserting and sorting, including innovative parcel management solutions. Continue reading

Marketers Giving Mail A Fresh Look, Says Postmaster General

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WASHINGTON, March 17, 2014 /PRNewswire-USNewswire/ — In a keynote speech at the National Postal Forum–the annual mailing industry trade show–Patrick R. Donahoe, Postmaster General and Chief Executive Officer of the Postal Service, today described a changing attitude of marketers toward the role of direct mail as a means of attracting and retaining customers.

“We’re seeing mail being used in some tremendous new ways–especially as part of integrated marketing campaigns,” said the Postmaster General. “All of this is leading to a reappraisal of the role of mail in the marketing mix–and we’re starting to see the beginnings of that reappraisal.”

Providing perspective on the changing media landscape and the use of new technologies to improve the effectiveness of mail for both senders and receivers, the Postmaster General and other senior postal leaders discussed trends in the use of mail and efforts by the Postal Service to spur growth in the mailing industry.

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