Elizabeth Johnson named acting VP, Corporate Communications

From USPS News Link:

Elizabeth Johnson has been named acting vice president, Corporate Communications. She will lead efforts to help the Postal Service communicate about important activities internally and externally.

Johnson succeeds Mitzi Betman, who retired as vice president, Corporate Communications, and chief of staff Jan. 16.

“Corporate Communications plays a vital role in informing employees and customers about the work of the Postal Service, and I look forward to working with the team to continue those efforts,” Johnson said.

Johnson, district manager for Mississippi District, previously served as district manager for Central Florida and Maine districts. She worked in Human Resources for many years, including as a labor relations manager for Northeast Area and a human resources manager for Midwest Area.

“In all her positions, Elizabeth has demonstrated a passion for communications and has achieved high levels of performance as a result,” said PMG Pat Donahoe.

USPS CMO Manabe named to Marketing “Hall of Femme”

From USPS News Link:

CMSO Nagisa Manabe has been selected as an honoree for Direct Marketing News’ 2014 Marketing “Hall of Femme.”

The award honors women who are marketing leaders and who have had a significant impact on the success of their organizations in the past year.

As a winner, Manabe will be interviewed for the magazine and eBook. She also will represent USPS at an award luncheon in March.

Manabe is being recognized for her executive oversight of teams that delivered more than $1 billion over projections in 2013, including development and marketing of domestic and international mail products and services, as well ongoing development of secure digital solutions and other projects.

Read more: USPS News Link Story – Hall of Femme.

USPS realigns Marketing/Sales again- to “take advantage of natural synergies”. Seriously.

The USPS is realigning its Marketing and Sales organizations again. This time we’re told that the moves will ” increase strategic alignment” which must be a good thing, as well as “take advantage of natural synergies among coordinating work groups”.

You have to wonder how long these “natural synergies” have gone without advantage having been taken of them! I can’t remember reading a more meaningless string of words in a long time. And I read Darrell Issa’s press releases!  But it all sounds somehow familiar- if anyone can recall how many times the USPS has realigned its Marketing and Sales departments in recent years, for similarly nebulous reasons, please let us know in the comments. As for how well those reorganizations have worked, well, the less said the better!

Here’s the rest of the announcement from USPS News Link:

USPS is making changes in the Marketing and Sales structure at headquarters to increase strategic alignment, streamline operations and take advantage of natural synergies among coordinating work groups.

  • A Retail Channel Operations department has been established in the Chief Operating Officer organization. The new unit will focus on the integration and implementation of the retail strategy and technology for the retail network.
  • The Retail Technology Support team, now under Engineering Systems in the Chief Information Officer organization, will be responsible for day-to-day management, integration and deployment of retail-related technology that supports Retail Channel Operations programs.
  • A new Retail Marketing and Strategy group under Brand Marketing will develop retail channel marketing strategies to improve the retail customer experience, maximize retail revenue and reduce the cost to serve. This includes initiating and expanding business partnerships with outside product companies and retail providers.
  • The Insights and Marketing Services group under Brand Marketing is being expanded to make more effective use of advertising and graphic services that support strategy development and implementation.

Stamp Services also is realigning its resources, combining Stamp Manufacturing with Stamp Fulfillment Services to coordinate production and distribution under a single group. Stamp Development also has been realigned, shifting resources to help with research. In addition, the functions within Licensing have been further defined to improve processes and protect stamp designs.

Employees impacted by these changes have been notified and will be kept informed throughout the transition and implementation process. Within headquarters, only employees impacted by this organizational change are eligible for the Voluntary Early Retirement.

More information related to organizational change is available on the LiteBlue employee website. Go to the Organizational Changes pages and the Workforce Connection site. Employees also can find these links in the “Hot Topics” section on LiteBlue, or the “My HR” section on the upper right corner of the LiteBlue home page.

Employees should check these sites often for updates.

New USPS Chief Marketing Officer has eclectic, though non-postal background

Will a knowledge of Yoga, rum, canned soup and french cuisine help the USPS to market its services more effectively? We may be about to find out. Federal Times reports that the USPS’s new Chief Marketing Officer is Nagisa Manabe. Manabe is currently Vice President, New Growth Platforms at Coca Cola Japan. She also owns a yoga studio in New Jersey, and has served as Vice President of Rums (and later Vice President of Beer) at Diageo, the company that produces Guinness, Captain Morgan and other beverages. She also worked for Campbell Soup at one time. (Just in case you’re wondering, Manabe’s tenure at Campbell’s started several years after the company had “spun off” Bob Bernstock and the ill fated Vlasic Pickle division).

Here’s how Manabe describes her experience on her LinkedIn profile:

I have held a broad range of marketing and innovation positions at leading marketing companies since graduation from Harvard Business School in 1991. As of October 2011, I have joined Coca Cola Japan to lead the New Growth Platforms Business Unit. I also own and operate a successful yoga studio in the Princeton area. We have 15 teachers on staff and have classes 4-5 times daily. In addition to my work experience, I have worked as a chef in a Boston french restaurant, L’Espalier. I am also a devoted and passionate student of Iyengar yoga, and recently completed the Iyengar Institute of New York City’s 2009-2011 Teacher Training program.

Specialties:
Marketing & Innovation, Beverage Alcohol, Food, Music and Fitness (Yoga)