Trish Witkowski of Foldfactory.com gives a quick overview of the most important changes and general guidelines for automation and machinable rate USPS Folded Self-Mailers (FSM).

According to PostCom Executive Vice President Jessica Lowrance, “There have been rumors within the industry that it should expect or budget for a 23 percent increase for Standard Mail flats during the next annual USPS price change early in 2012. This type of rumor can have disastrous consequences for mail volume as businesses begin media choices for 2012 across the nation. To a novice postal user or out-of-the-loop type of mailer, this type of news may force their hand in leaving mail altogether or test other media at a more accelerated pace.”

Full article (.pdf file) at PostCom: Postal News and Information from Around the World.