USPS launches multi-channel marketing campaign to promote Priority Mail
The postal service is telling employees to expect an advertising blitz promoting Priority Mail in the coming months:
Already, USPS has sent an introductory mailpiece to 10 million U.S. businesses. A second, 140-million mailpiece is scheduled for mailing to residential customers in September.
Meanwhile, print advertising begins in up to 50 publications this month, with variations on the campaign to run through the holiday season. Television ads also are scheduled to launch later this month and will last through the holidays.
In addition to traditional ad channels, the USPS promises a “full schedule of social media placements” set to launch soon, and notes that usps.com features “a set of slides promoting Priority Mail”. (There were two slides on the site when we checked.)
Read more: USPS News Link Story – Promoting Priority Mail.