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USPS launches multi-channel marketing campaign to promote Priority Mail

The postal service is telling employees to expect an advertising blitz promoting Priority Mail in the coming months:

Already, USPS has sent an introductory mailpiece to 10 million U.S. businesses. A second, 140-million mailpiece is scheduled for mailing to residential customers in September.

Meanwhile, print advertising begins in up to 50 publications this month, with variations on the campaign to run through the holiday season. Television ads also are scheduled to launch later this month and will last through the holidays.

news06s1-largeThe USPS campaign will also include TV commercials, and magazine ads like this one.

In addition to traditional ad channels, the USPS promises a “full schedule of social media placements” set to launch soon, and notes that usps.com features “a set of slides promoting Priority Mail”. (There were two slides on the site when we checked.)

Read more: USPS News Link Story – Promoting Priority Mail.

  • KnoOneYouKnow

    The USPS continues to throw good money after bad… and wonders why each calendar quarter’s loss is LARGER than the previous one?

    Hey, postmaster and congress… STOP WASTING MONEY ON DRIVEL SUCH AS THIS.

    Deliver the mail five days per week, Tuesday – Saturday.
    Stop giving away ‘free’ mailing supplies. (Priority Mail boxes, tape, etc.)

    Charge bulk (junk) mail advertisers higher rates… most people I know don’t want this stuff anyway. Less work for the post office, more money for the items you do handle.

    Bet these three ideas would save millions, in just the first 90 days implemented.

  • KnoOneYouKnow

    The USPS continues to throw good money after bad… and wonders why each calendar quarter’s loss is LARGER than the previous one?

    Hey, postmaster and congress… STOP WASTING MONEY ON DRIVEL SUCH AS THIS.

    Deliver the mail five days per week, Tuesday – Saturday.
    Stop giving away ‘free’ mailing supplies. (Priority Mail boxes, tape, etc.)

    Charge bulk (junk) mail advertisers higher rates… most people I know don’t want this stuff anyway. Less work for the post office, more money for the items you do handle.

    Bet these three ideas would save millions, in just the first 90 days implemented.