Video: USPS promotes Priority Mail “rebranding”

As we told you in April, the US Postal Service seems to think that it can increase package volume by changing the design of its boxes and the names of its services. That strategy went into effect last week with, among other changes, the introduction of “Priority Mail Express” to replace the simpler but apparently less catchy “Express Mail”.

Here’s the USPS video introducing the changes

Priority Mail® Is Now Even Better – YouTube.

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    Anyone in retail can find customers over whelmed by the number of choices to ship an item.