BJ’s apologizes for flyer that ‘missed the mark’Friday, March 29th, 2013
BJ’s apologizes for flyer that ‘missed the mark’: The CEO of BJ’s Wholesale Club has sent a letter apologizing for a mailing that began hitting post offices across the country this week. The mailing was apparently intended to acquire new customers and contained some humor directed at letter carriers. “While the message was supposed to be humorous, we may have missed the mark,” BJ’s President and CEO Laura Sen wrote. “We apologize to the U.S. Postal Service and mail carriers for any offense or misunderstanding caused by our mailer message.” The 15 states targeted by the mailer are Connecticut, Delaware, Florida, Georgia, Maine, Maryland, Massachusetts, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Rhode Island and Virginia. Click here to see the flyer, and click here to read the apology letter.