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MediaPost Publications Brands Tweak Ad Campaigns As USPS Ceases Saturday Delivery

Marketers expect quirky idiosyncrasies in multichannel brand campaigns to produce the most disruption to strategies as a result of the U.S. Postal Service stopping Saturday mail delivery starting in August.

"The real issue is whether not having a Saturday delivery matters to consumers," said Robert Passikoff, founder of Brand Keys, a research consultancy specializing in predictive consumer behavior and engagement metrics. "There’s already an issue of whether the motto of neither snow nor rain or gloom of night has a real impact on direct mail outreach."

Read more: MediaPost Publications Brands Tweak Ad Campaigns As U.S. Post Office Ceases Saturday Delivery 02/08/2013.