Canada Post to target ad agencies for direct mail growth

TORONTO—Canada Post is well aware of the fact it needs to change the way it does business to keep up to an evolving market, said Jacques Côté, group president of physical mail at Canada Post, who delivered a well-attended keynote during the closing day of Print World 2012.

But what will it do to stay relevant?

"The challenges of the industry are the challenges of Canada Post," said Côté. "The digital reality is here to stay. We have a better chance by working together."

Read more: Canada Post to target ad agencies for direct mail growth – PrintCAN.