- Royal Mail will produce ‘next day’ stamps for every Team GB gold medal win during the London 2012 Olympic Games
- The Gold Medal stamps will be designed, printed and on sale in 24 hours. They will feature, wherever possible, photographs of the Team GB athlete or team in action from their gold medal winning final
- The clock starts ticking once Getty Images submits a selection of the best Team GB gold medal winning moments
- The stamps team will have just an hour to review all the images sent, locate the most fitting image and send them to six printers, who are based across the UK. A team of over 100 members of staff will be working hard to make this happen
- A fleet of almost 100 Royal Mail vehicles will deliver them to over 500 Post Offices the following morning, to be on sale by lunchtime
- Many of the 500-plus Post Offices that will sell the Gold Medal stamps will, for the first time, be open on a Sunday
Royal Mail is unveiling the process of how it is going to get its London 2012 Gold Medal stamps on sale the day after each Team GB gold medal win in over 500 Post Offices across the UK.
This journey – from gold medal winning moment to consumer – will see a team of over one hundred staff working against the clock to ensure the stamps are available for customers to buy within 24 hours.
The clock, literally, starts ticking once the Olympic Games’ Official Photographic Agency, Getty Images, submits a selection of the best Team GB gold medal winning moments captured by a member of their 100-plus squad of photographers and picture editors, to the eight strong Royal Mail stamp design team, based in London.
The team will have just an hour to review all the images sent, locate the most fitting and atmospheric image, crop and if necessary refine the photo, add the name of the winning athlete or athletes and the event and then position within a templated design.
The stamp design will feature, wherever possible, photographs of the Team GB athlete or team in action from their gold medal winning final. Where this is not possible, the image will be of the athlete’s gold medal winning journey taken from a heat or from their gold medal award moment on the podium.
Once the dynamic image has been chosen, Royal Mail’s design and production team will send a digital image of the Gold Medal stamp to six of specially designated printing facilities located across the country. These printers have been chosen to ensure speedy distribution of millions of Gold Medal stamps to thousands of staff at more than 500 Post Office branches by lunchtime the day after a gold medal win – on Sundays if necessary.
On stand-by, poised to collect the completed sheets, will be a fleet of almost one hundred Royal Mail vehicles ready to deliver them to the Post Offices.
An additional 4,700 post offices will receive the Gold Medal stamps within a week.
Each Team GB Gold Medal stamp will be published in a sheet of six First Class stamps. The border of each sheet will feature the name or names of the winning athlete or team, as well as the date of the medal win and the venue of the winning event. The border will also feature the emblem of Team GB and the title ‘London 2012 Olympic Games’.