Swiss Post and the French La Poste formed an alliance of their respective international mail activities on 6 July 2012, for which they have received all required regulatory approvals. The partners had announced their intention to establish the joint venture in December 2011. They are launching “ASENDIA by La Poste and Swiss Post”, a joint venture company equally owned by both partners, that aims to become the leader in B2C solutions for international mail.
Swiss Post and the French La Poste are launching ASENDIA, having received all the required regulatory approvals. ASENDIA brings together the expertise and networks of the existing international mail activities of Swiss Post (Swiss Post International) and La Poste (La Poste Global Mail)*. With over 1,000 employees, ASENDIA is currently present on three continents: Europe, North America and Asia, and in over 25 locations in 15 countries.
With a turnover of more than EUR 400 million, ASENDIA is positioned from the outset as one of the global leaders in international mail, a market with estimated revenues of more than EUR 10 billion in 2011 and with strong growth in segments such as direct marketing, catalogues and small goods.
ASENDIA leans on the strengths and values of Swiss Post and La Poste and will focus on improving existing services and developing new innovative solutions for the benefit of its customers.
The chairmanship of its Board of Directors has been entrusted to Ulrich Hurni, Head of Post Mail and Deputy CEO of Swiss Post. Marc Pontet, previously Deputy CEO and in charge of marketing and sales at Courrier and CEO of La Poste’s Global Mail, has been appointed Chief Executive Officer.
*Excluding the import and export business in France and Switzerland. The universal postal service in France and Switzerland are not included in the joint venture.
The new brand name and visual identity are designed to represent ASENDIA’s ambition and heritage.
The brand is supported by the motto “The world is your address”, which expresses ASENDIA’s commitment to its existing and future customers, offering them international B2C solutions that support their international growth and investments.