A slice of success- Every Door Direct Mail sells pizzas for Domino

From USPS News Link:

Los Angeles, CA, Mailing Solutions Specialist Kimberly Ingram turned a pizza contact into nearly $5 million in new postal revenue.

While meeting with the store manager of a local Domino’s Pizza store, Ingram was given the contact information for the company’s district manager. She scheduled follow-up meetings with the district manager, 50 Domino’s franchise owners and a corporate marketing representative for the western U.S., pitching them on the benefits of Every Door Direct Mail.

The pitch worked, and a test campaign saw a substantial increase in pizza orders.

Domino’s officials then decided to launch a 268-store Every Door Direct campaign throughout the western U.S. — generating $4.8 million in new USPS revenue.

via USPS News Link Story – A slice of success.