USPS Reaches Out to Spanish- and Chinese-Speaking Consumers

NEW YORK–(BUSINESS WIRE)–TransPerfect, the world’s largest privately held provider of language services and translation-related technologies, today announced a new relationship with The United States Postal Service (USPS). The USPS has set the goal of providing a complete online experience and more personalized services for its customers whose language preference is Spanish or Simplified Chinese. To this end, the USPS has enlisted TransPerfect services and technologies.

“I’m honored that we have the opportunity to work with the USPS. I’d also like to specifically thank all the individual team members from the USPS, TransPerfect, and other collaborating vendors, partners, and translators who pulled together and made this historic launch possible”

To help clients manage their multilingual websites, TransPerfect offers the GlobalLink® Product Suite, a family of technology products that includes OneLink, a solution designed specifically to reduce the time, effort, and complexities associated with operating a global e-commerce site. Relying on this technology, the USPS has successfully launched multilingual options for Spanish and Chinese on USPS.com, one of the most popular and heavily trafficked websites in the world.

“I’m honored that we have the opportunity to work with the USPS. I’d also like to specifically thank all the individual team members from the USPS, TransPerfect, and other collaborating vendors, partners, and translators who pulled together and made this historic launch possible,” said Phil Shawe, co-CEO of TransPerfect. “The dedication and teamwork I witnessed was truly inspiring.”

Future plans to further enhance service levels for multicultural populations involve offering additional translated online services, including the e-commerce portions of USPS.com.

  • Leander M. Kuszak

    Finally a GREAT IDEA! Thank you U.S.P.S. for this innovative idea to attract this large customer base. I am a letter carrier who firmly believes in new ideas for e-commerce. This is our future and our hope of surviving.

  • Ace

    Sadly the Postal Service did away with the Hispanic Program, did away with the web page Correos and has no clue in how to deal with the many other cultures. Hispanics customers are not attracted for many reasons, but the number one is the lack of knowledge ofHispanic customer base