The “4th Parcel Carrier”, EquaShip, suspends operations

Just last month EquaShip, the parcel consolidator that touted itself as the new “4th Parcel Carrier”, was boasting that things were “moving quickly”. CEO Ron Weiner told Post&Parcel in January that the company was attracting more large retailers than expected. So today’s announcement that the company is “temporarily” suspending services may come as a surprise.

In a press release, EquaShip says that it wants to “re-engineer its transportation network for faster package delivery times, larger geographic coverage and more service options”.

In a story published in Practical Ecommerce just this past Wednesday, Weiner said that EquaShip’s advantage over UPS and FedEx for small retailers was the ability to get cheaper rates without having large volumes. But, he noted “The flip side of it is, it is a slower delivery time… It is all ground transportation but the savings are absolutely terrific.”

Apparently not enough customers were satisfied with the trade off: today the company said “What we heard loud and clear from our customers was that they needed faster transit times than we could deliver through our existing network of transportation partners.”

The company uses Blue Package Delivery of St Paul MN as its pickup provider, and the US Postal Service to deliver its packages. While the company says it will offer more expedited services when it resumes, it will still offer its “keystone” postal consolidation ground service.