In April 2011 the US Postal Service announced that it would test market a guaranteed direct mail product. The idea was to target companies that spend “$250 Million annually on advertising as identified by Advertising Age magazine and for whom mail is not currently a large part of their advertising mix”. The USPS said it would offer a postage-back guarantee to sixteen companies “to test the effectiveness of advertisements for their products using First-Class Mail and Standard Mail”.
On Friday the USPS reported the results of the experiment to the Postal Regulatory Commission- apparently, none of the companies were interested:
The market test began on June 14, 2011. During the next six months, no customers committed to using the mail in a way that would qualify for the market test guarantee. As a result, no data are available to report at this time.