As you may have noticed, we’ve returned to our original format for our front page. The response to our survey was pretty conclusive, with about 55% of respondents saying that they preferred the old look. About a quarter of you said that it didn’t matter one way or the other, and only about 20% said they preferred the new look. (If you’re one of those people, you can still switch to the “new” format by bookmarking postalnews.com/blog).
The new design also wasn’t achieving our goal, which was to make the site easier to read and navigate on all of the devices people use to access it. We’ll continue to look for better ways to do that, without tampering too much with our main page.
Here are some interesting facts we learned from the survey:
- Sixty percent of you said you’ve been following postalnews.com for more than five years, and 22% have been visiting the site for over ten years
- Two thirds of our audience are postal workers, and another 27% are retirees
- 84% of respondents visit the site every day