INDIANAPOLIS — In her keynote address opening this year’s National Postal Forum, Postmaster General and CEO Megan Brennan highlighted the many new ways the Postal Service and the Mailing and Shipping Industry are bridging physical and digital marketing channels to meet consumer and business needs. Continue reading
SAN ANTONIO — In her keynote address opening the 50th Anniversary of National Postal Forum (NPF), Postmaster General and CEO Megan Brennan highlighted the Postal Service’s focus on meeting customer’s needs today, while anticipating their needs of tomorrow by continuing to invest in the future to create opportunities for growth and profitability for the entire industry. Continue reading
BALTIMORE — A new feature that lets customers see emailed images of their incoming physical mail has attracted more than 2 million users, U.S. Postal Service Postmaster General and CEO Megan J. Brennan announced today, during the opening session of the National Postal Forum, the country’s premier mailing and shipping conference. Brennan added that with the offering available in nearly every ZIP Code in the United States, more than 10,000 new people are signing up every day. Continue reading
NASHVILLE, TN — Megan J. Brennan, Postmaster General and Chief Executive Officer of the Postal Service, today announced efforts by the Postal Service to lead an information and technology-driven reinvention of mail during a keynote speech at the National Postal Forum—the annual mailing industry trade show.
“The Postal Service is investing in our digital strategy, because there are limitless opportunities when we combine the power of mail with the ubiquity of mobile,” said Brennan. “We are committed to elevating the role of mail in American marketing and communications, and earning a bigger slice of the marketing pie.”
In her address, the Postmaster General identified strategic initiatives and investments to provide the mailing industry with greater digital capabilities. “Our vision is not confined to what we can accomplish in the next year or two. We have to continue to build and focus on the long-term rewards,” said Brennan.
Highlighting the ongoing development of Informed Visibility as a “supercharged information platform…designed to transform mail,” Brennan spoke about the rich data and analytics the Postal Service now provides to commercial customers that enable greater visibility associated with the “last mile” of delivery.
Commenting on how commercial customers can leverage robust information from the Postal Service to personalize mail and better coordinate omni-channel marketing campaigns, Brennan said, “the real power of Informed Visibility is that it can make mail a much more powerful marketing and communications tool.”
Brennan also showcased the development of Informed Delivery (previously Real-Mail Notification) – a mail preview service on track to be available as a mobile app in every ZIP code across the country in early 2017. Results from a market test in New York City show 70 percent of subscribers opening daily notifications and more than 90 percent reading notifications more than four times a week. Continue reading
STAMFORD, Conn., May 14, 2015 – Pitney Bowes Inc. (NYSE:PBI), a global technology company that provides innovative products and solutions to power commerce, will showcase physical and digital technologies that are changing the world of mailing and shipping, location intelligence and global ecommerce at this year’s National Postal Forum (NPF), May 17-20 at the Anaheim Convention Center in Anaheim, CA. Attendees will also see Pitney Bowes’ new brand strategy and identity in booth 404.
Pitney Bowes will showcase solutions for SMBs, direct mailers and enterprises that harness physical and digital technologies for mail creation, inserting and sorting, including innovative parcel management solutions. Continue reading
WASHINGTON, March 17, 2014 /PRNewswire-USNewswire/ — In a keynote speech at the National Postal Forum–the annual mailing industry trade show–Patrick R. Donahoe, Postmaster General and Chief Executive Officer of the Postal Service, today described a changing attitude of marketers toward the role of direct mail as a means of attracting and retaining customers.
“We’re seeing mail being used in some tremendous new ways–especially as part of integrated marketing campaigns,” said the Postmaster General. “All of this is leading to a reappraisal of the role of mail in the marketing mix–and we’re starting to see the beginnings of that reappraisal.”
Providing perspective on the changing media landscape and the use of new technologies to improve the effectiveness of mail for both senders and receivers, the Postmaster General and other senior postal leaders discussed trends in the use of mail and efforts by the Postal Service to spur growth in the mailing industry.
Urges Mailing Industry to Focus on Innovation in Delivery, Digital Integration and Targeting
SAN FRANCISCO, March 18, 2013 /PRNewswire-USNewswire/ — Technology and changing consumer expectations are helping to transform mail into an even more powerful communications channel, Postmaster General and CEO Patrick R. Donahoe told the nation’s largest annual gathering of mailing industry leaders today.
“As the mailing industry, we must continue to work to drive innovation and leverage data and technology to improve the consumer experience and grow revenue,” Donahoe said in his keynote address at the National Postal Forum. “Our challenge as an industry is to shape those moments when people are experiencing mail, and make them more powerful in the future. That’s part of getting our game on — shaping our future and building excitement about the power of mail and the future of mail.”