Catalog Mailers Back House Oversight Committee’s New Postal Reform Bill

WASHINGTON, Feb. 1, 2017 /PRNewswire-USNewswire/ — The American Catalog Mailers Association wholeheartedly endorses the just-released Postal Service Reform Act of 2017, a critical milestone toward resolving the health of our nation’s Postal Service, which drives some 7.5 million jobs and $1.4 trillion in commerce. The bill was introduced by the House Oversight and Government Reform Committee on January 31st.

“We are delighted with the progress to resolve an enormous problem that only Congress can solve, and the House seems intent on doing just that,” says Bob Runke, ACMA’s Vice Chairman and CEO of Barco Products. “We commend Chairman Chaffetz, Ranking Member Cummings and the bipartisan co-sponsors for all their hard work in the past session and their leadership in the new Congress.” Continue reading

Nation’s oldest catalog still going strong

From USPS News Link:

Hammacher

A consumer scans a Hammacher Schlemmer catalog to see a 3-D image of R2-D2.

Catalogs are making a comeback — but don’t tell that to Hammacher Schlemmer, whose mailings never went away.

The prestigious retailer of high-tech gadgets and unusual products mails about 60 million catalogs each year. The publication debuted in 1881, making it the nation’s longest-running catalog.

“There is no [better] mechanism to get your brand in the hands of your prospective customers,” Henry Coleman, the company’s marketing director, says in a new Postal Service video.

Hammacher Schlemmer sees its catalog as a companion to its website, where offerings include a voice-activated R2-D2 ($199.95), “the world’s longest backyard water slide” ($2,800) and an amphibious all-terrain vehicle ($49,000).

“It’s the digital marketing combined with the catalog that we really feel offers the best opportunities,” Coleman says.

The company also is a leader in one of the innovations discussed at the recent National Postal Forum: using technology to enliven mailpieces.

Hammacher Schlemmer’s catalog includes augmented reality features that allow consumers to scan pages with a mobile device to see videos, reviews and extra images.

“This is an incredible start to the marriage between the physical and the digital,” Coleman says.

Source: USPS News Link Story – The long run

Video: How Digital Catalogs are Changing Ecommerce Behaviors

Ben Choi, co-founder and CEO at Coffee Table, sits down with Tim Parry, senior content manager at Multichannel Merchant, at NEMOA directXchange 2013. In this video, Choi discusses the role catalogs – digital and paper – are playing as ecommerce drivers, the habits of cross-device shoppers, and how insight and data about mobile shoppers can be applied toward the catalog industry.

Read more: How Digital Catalogs are Changing Ecommerce Behaviors #NEMOA #video @ShopCoffeeTable.