USPS program promotes mailing of product samples

WASHINGTON , May 9, 2013 /PRNewswire-USNewswire/ — If they try it, they’ll buy it. That’s the message the U.S. Postal Service is sending to consumer packaged goods companies and other marketers with its Product Samples mail promotion.

Designed to re-invigorate product sampling through the mail, the Product Samples promotion — running Aug.1 – Sept. 30, 2013 — gives marketers a 5-percent upfront postage discount on qualified mailings of product samples. Qualified samples must be trial-sized.

Registration for the Product Samples mail promotion is now open.

“Product sampling has a long, successful track record of building brand awareness and product demand, especially if the consumer receives the sample where the product will be used,” said Gary Reblin , vice president, New Products and Innovation. “Oftentimes, this is the home, and the best way to get product samples into the home is through the U.S. Mail.”

Product sampling is ideal for marketers of consumable goods such as snack foods, toiletries, laundry products — anything that is consumed and needs regular replacement.

The Product Samples promotion also is designed to raise awareness of the Postal Service’s new Simple Samples pricing in Standard Mail. Simple Samples offers flat-rate pricing, volume discounts, less stringent mail-preparation requirements and eliminates the need for outer packaging. Customers can use a mailing list or send samples to every house on a route.

“Simple Samples offers value to consumer packaged goods companies targeting prospective customers with trial-sized product samples,” said Reblin. “Just like the consumers who try their products, consumer packaged goods companies will love Simples Samples once they’ve tried it.”

For more information about the Product Samples promotion and other current mail promotions, visit https://www.usps.com/business/promotions-and-incentives.htm.

Quad/Graphics Makes Multimillion-Dollar Investment in Mail Processing Plants

quadSUSSEX, WI, April 2, 2013 – Quad/Graphics, Inc. (NYSE: QUAD), is strengthening its direct marketing platform and solutions this year with multimillion-dollar investments in mail processing, including creating two regional commingling centers to drive greater postal savings and efficiencies for direct mail marketers; investing in a new custom web press and other equipment upgrades in its Effingham, Ill., plant; and adding print capabilities to its Westampton, N.J., plant.

“Direct mail continues to be one of the most powerful ways to drive consumer response, and we have the solutions today’s marketers need to acquire and retain customers, and grow their business,” said Steve Jaeger, President of Quad/Graphics Direct Marketing. “With these new investments, we advance our commitment to helping direct marketers maximize the revenue from their print spend while minimizing their total cost of production and distribution.”

New Regional Commingling Centers
Quad/Graphics will enhance its well-established commingling capabilities with the creation of two new regional commingling centers: A Midwest center in New Berlin, Wis., and an East Coast center at its existing direct mail production plant in Westampton, N.J.

The commingling process merges individual mail pieces together to improve presort discounts and dropship savings, reducing postal handling and delivery time. “Postage is typically our clients’ single largest production-related expense and can be as much as 60 percent of their budget,” Jaeger said. “By consolidating direct mail volume into these two new mailing centers, Quad/Graphics will help our clients qualify for greater postal discounts.”

The Midwest commingling center will start up in May in a 225,000-square-foot building in New Berlin not far from Quad/Graphics’ other Southeastern Wisconsin facilities. “In the near future, we will add copalletization capabilities to this location to further enhance postal discounts for our clients,” Jaeger said.

The East Coast commingling center will start up later this month in the Westampton plant, and will support Quad/Graphics’ nearby direct marketing production facilities, newly acquired from Vertis.

Effingham and Westampton Plant Expansions
Quad/Graphics will add print capabilities to its Westampton plant and enhance Effingham’s platform with a new custom web offset press. In addition, equipment upgrades to other Effingham presses will allow the plant to produce promotional gaming pieces, such as scratch-off products.

 

The Effingham plant’s new custom web press, scheduled to start up by the end of the summer, is a highly productive and versatile, 11-unit double-web press featuring high output and maximum flexibility for producing complex mail pieces. Unique features include duplex inkjet capability so both sides of both webs can be personalized with coupons, barcodes and highly customized messaging to drive consumer engagement and elicit response. The 11 printing units allow complex combinations of PMS colors and varnish coatings. The press is modular, providing flexibility for inline finishing such as die-cutting, gluing and UV coatings that can be set up in any order depending on the job.

Two other presses at the Effingham plant, scheduled to start up in May, will be upgraded with equipment for game piece production. Enhancements to the plant’s variable imaging and inkjet capabilities are also planned, giving direct marketers more options to drive response.

The Westampton plant is in the process of adding print capabilities to complement the plant’s existing, advanced finishing operations. Quad/Graphics will relocate several laser printers and two forms presses from other Quad/Graphics’ direct marketing facilities.

“Quad/Graphics Direct Marketing is dedicated to offering the best, most sophisticated platform and direct mail solutions,” Jaeger said. “Our goal is to continually redefine the value we bring to the marketplace and be the best one-stop resource for our clients.”

Forward-Looking Statements
This press release contains certain “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements regarding, among other things, our current expectations about the Company’s future results, financial condition, goals, strategies, revenue, earnings, free cash flow, margins, prospects and/or outlook and are indicated by words or phrases such as “anticipate,” “estimate,” “expect,” “project,” “believe” and similar words or phrases. These forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause actual results to be materially different from those expressed in or implied by such forward-looking statements. Forward-looking statements are based largely on the Company’s expectations and judgments and are subject to a number of risks and uncertainties, many of which are unforeseeable and beyond our control.

The factors that could cause actual results to materially differ include, among others: the impact of significant overcapacity in the highly competitive commercial printing industry, which creates downward pricing pressure and fluctuating demand for printing services; the inability of the Company to reduce costs and improve operating efficiency rapidly enough to meet market conditions; the impact of electronic media and similar technological changes including digital substitution by consumers; the impact of changing future economic conditions; the failure to renew long-term contracts with clients on favorable terms or at all; the failure of clients to perform under long-term contracts due to financial or other reasons or due to client consolidation; the failure to successfully identify, manage, complete and integrate acquisitions and investments, including the integration of the operations of Vertis Holdings, Inc.; the impact of changes in postal rates, service levels or regulations; the impact of fluctuations in costs and the availability of raw materials; the impact of increased business complexity as a result of the Company’s entry into additional markets; the impact of regulatory matters and legislative developments or changes in laws, including changes in privacy and environmental laws; the ability of the Company to make the significant capital expenditures needed to remain technologically and economically competitive; the impact on Quad/Graphics class A common shareholders of a limited active market for Quad/Graphics common stock and the inability to independently elect directors or control decisions due to the class B common stock voting rights; and the other risk factors identified in the Company’s most recent Annual Report on Form 10-K, as such may be amended or supplemented by subsequent Quarterly Reports on Form 10-Q or other reports filed with the Securities and Exchange Commission.

Except as required by the federal securities laws, the Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
About Quad/Graphics
Quad/Graphics (NYSE: QUAD), a leading global printer and media channel integrator, is redefining print in today’s multichannel media world by helping marketers and publishers capitalize on print’s ability to complement and connect with other media channels. With consultative ideas, worldwide capabilities, leading-edge technology and single-source simplicity, Quad/Graphics has the resources and knowledge to help its clients maximize the revenue they derive from their marketing spend through channel integration, and minimize their total cost of production and distribution through a fully integrated national distribution network. The Company provides a diverse range of print solutions, media solutions and logistics services from multiple locations throughout North America, Latin America and Europe.

 

Quad/Graphics and USPS Redefine the Digital Mail Experience

SAN FRANCISCO, March 19, 2013 /PRNewswire-USNewswire/ — Quad/Graphics, a leading global printer and media channel integrator, was recognized by the U.S. Postal Service this week for excellence in driving technology innovation and supporting growth for the mailing industry. Postmaster General and Chief Executive Officer, Patrick R. Donahoe presented the inaugural Partnership for Growth award to Quad/Graphics at the annual National Postal Forum. Continue reading

Video: How Digital Catalogs are Changing Ecommerce Behaviors

Ben Choi, co-founder and CEO at Coffee Table, sits down with Tim Parry, senior content manager at Multichannel Merchant, at NEMOA directXchange 2013. In this video, Choi discusses the role catalogs – digital and paper – are playing as ecommerce drivers, the habits of cross-device shoppers, and how insight and data about mobile shoppers can be applied toward the catalog industry.

Read more: How Digital Catalogs are Changing Ecommerce Behaviors #NEMOA #video @ShopCoffeeTable.

USPS opens registration for direct mail promotions

From USPS News Link:

Doing business with USPS has become an even better deal thanks to new promotions targeting direct mailers.

With the Direct Mail Mobile Coupon/Click-to-Call promotion, business customers receive an upfront 2 percent postage discount when they integrate mobile coupons or click-to-call technologies into their direct mail campaigns.

“Direct mail coupons that can be redeemed on a mobile device are a great way to get consumers to interact with brands and drive business results,” said New Products and Innovation VP Gary Reblin. “It’s the perfect combination for customer acquisition and retention.”

Click-to-call is a Web-based communication tool that allows consumers to make a phone call by clicking a button, opening images or text on websites, or enabling use of other Internet-connected icons such as 2-D barcodes.

Registration now is open for the Direct Mail Mobile Coupon/Click-to-Call promotion, which runs March 1-April 30, 2013.

A second promotion, Earned Value Reply Mail, provides First-Class Mail business customers with a 2-cent credit for returned reply pieces that can be used to pay for postage on future mailings.

Registration also is now open for this promotion, which runs April 1-June 30, 2013.

More information on both promotions is available on usps.com.

It’s Never Been Easier to Send Direct Mail

WASHINGTON — It’s now easier for small-business owners to harness the power of direct mail to drive traffic, attract new customers and increase revenue. That’s because the U.S. Postal Service recently introduced Every Door Direct Mail, a simple, low-cost service that allows local businesses to market to every address in their neighborhoods without the need to rent mailing lists.

Every Door Direct Mail uses mail-delivery route information, instead of names and exact addresses, to reach targeted groups in specific geographic areas. The mail can be addressed to “Postal Customer,” “Residential Customer,” or “PO Boxholder” and dropped off at a local Post Office. Every Door Direct Mail saves mail preparation time and money and is delivered by local, trusted Postal Service carriers.

Businesses use a simple online tool at https://smp.usps.gov to identify neighborhoods and number of households, prepare mailing documentation and calculate postage. With Every Door Direct Mail, no permits are needed, and there are no special fees.

To teach local businesses about Every Door Direct Mail — including a demonstration of the online tool — local Post Offices are holding free Grow Your Business Days seminars throughout the summer.

“Every Door Direct Mail is ideal for restaurants, doctors’ offices, hair salons — or any kind of local business that is not currently using the mail,” said Paul Vogel, president and chief marketing/sales officer. “Direct mail has long been a proven advertising tool of choice of successful large businesses and Fortune 500 companies to promote products and drive sales. Now it’s easier and less expensive for small businesses to grow using direct mail.

“Direct mail has strengths other advertising media can’t claim — it’s personal, tangible, portable (to re-read later and share with others), manageable and measureable,” Vogel added.

According to the Direct Marketing Association, every $1 spent on direct mail generates $12.57 in sales.

For more information about Every Door Direct Mail and Grow Your Business Days seminars, visit www.usps.gov/everydoordirectmail.

via USPS News Release: It’s Never Been Easier to Send Direct Mail.

RR Donnelley buys 8touches, provider of online marketing tools

CHICAGO, Jan. 4, 2011 (GLOBE NEWSWIRE) — R. R. Donnelley & Sons Company (Nasdaq:RRD) announced today that it has acquired 8touches, an online provider of easy-to-use tools that allow real estate sales associates, brokers, Multiple Listing Service (MLS) associations and other marketers to create customized communications materials such as direct mail, flyers and brochures.

8touches’ branded online resources provide access to more than 1,000 customized templates into which profiles, MLS data and pictures for selected listings can auto-populate. The comprehensive toolset also offers sophisticated mapping features, the ability to obtain surrounding address information and access to demographics that enhance targeted direct mailings.

“This acquisition expands our portfolio of proprietary Internet-based solutions,” stated Thomas J. Quinlan III, RR Donnelley’s Chief Executive Officer. “8touches brings to RR Donnelley a proven solution that will benefit from our larger scale in software development and distribution. It will also accelerate our ability to create targeted applications for additional industries and vertical segments.”

8touches’ templates are available for residential, farm and ranch, commercial and new construction real estate marketing programs.

“Integrating 8touches’ front end Internet services with our exceptional digital printing and fulfillment platform will enable us to offer even more efficient and responsive service. For customers, our national and international platform reduces cycle times to enable marketers to gain first-mover advantages,” added Quinlan.

More information about 8touches products and services is available at 8touches.com.