Report says shift from postal marketing to digital is accelerating

NEW YORK, Sept. 29, 2015 /PRNewswire/ — Penton SmartReach announced today that research it has conducted shows an accelerating pace of traditional postal B2B marketers moving to digital marketing solutions.

In a survey of 391 postal marketers, 30% stated that they expect to continue to use postal direct marketing solutions exclusively, while 41% stated that they expect to add e-mail solutions in the near future.  The survey was conducted in September 2015.

“The results point to the fact that direct marketers are increasingly looking for lead generation and digital solutions are the best solutions,” said Joann Kropp, market leader for Penton SmartReach.

The marketers surveyed also indicated that they are exploring newer forms of digital marketing along with emails, including audience extension, native advertising and web targeting.  28% of respondents are looking at these methods.

“Obviously, email isn’t new, but the one-two punch of combining e-mail with these other new methods is, particularly amongst traditional mailers in B2B,” said Kropp.   “We are increasingly seeing marketers looking for multi-touch digital programs and targeting methods.”  Penton SmartReach has nearly 20 million B2B names on file in 16 different markets with more than 1,000 data points.  Most data is self-reported and updated annually.

Penton SmartReach will share other new information with the direct marketing community at “& Then,” the annual DMA marketing conference from October 4-6 in Boston.  The Penton SmartReach booth is number 310.

ABOUT PENTON
Penton is an innovative information services company that empowers nearly 20 million business decision makers in markets that drive more than 12 trillion dollars in purchases each year. Our products inform with rich industry insights and workflow tools; engage through dynamic events, education and networking; and advance business with powerful marketing services programs. Penton is the way smart businesses buy, sell and grow.

Headquartered in New York, Penton is privately owned by MidOcean Partners and Wasserstein & Co., LP. For more information, visit http://www.penton.com or follow us on Twitter @PentonNow.

Chrysler to Supply 9,113 New 2016 Ram ProMaster Vans to USPS

AUBURN HILLS, Mich., Sept. 29, 2015 /PRNewswire/ —

  • Ram Commercial to supply 9,113 new 2016 Ram ProMaster 2500 cargo vans to U.S. Postal Service
  • Ram ProMaster 2500 is a highly customizable van designed to exceed the demands of commercial customers
  • Customized outfitting for national mail and package delivery service
  • Segment exclusive front-wheel-drive system enhances all-weather operation

FCA US LLC announced today that it will supply 9,113 new 2016 Ram ProMaster 2500 cargo vans to the United States Postal Service (USPS).

The 2016 Ram ProMaster 2500 cargo van selected by USPS features the award-winning, gasoline-fueled 3.6-liter Pentastar V-6 engine rated at 280-horsepower output with peak torque of 260 lb.-ft. The engine is paired with a proven, smooth-shifting, six-speed automatic transmission, upgraded to accommodate the ProMaster’s exceptional cargo-hauling capability.

“The Ram ProMaster is suited to meet the challenging demands of a USPS delivery vehicle,” said Bob Hegbloom, President and CEO, Ram Truck Brand – FCA US. “Reliability, durability, ease of use, lower acquisition and operating costs are hallmarks of the Ram ProMaster.”

The Postal Service operates one of the largest vehicle fleets in the nation. USPS uses an estimated 190,000 vehicles to collect and deliver mail, including about 142,000 long-life vehicles (LLVs). The Ram ProMaster order is independent of USPS’ acquisition program to supply the next generation of its delivery vehicles.

“While each and every one of our fleet customers is important to us, none command our attention like USPS,” said Tim Kuniskis, Vice President – Fleet Operations, FCA – North America. “I can’t think of another more mission-critical service than literally delivering the goods of our nation on a daily basis, and we are honored that USPS chose the Ram ProMaster to help them meet their challenging duty.”

About Ram ProMaster

The unibody system under the cab is an enabler for the ProMaster’s segment exclusive front-wheel-drive system.

Interior design and function are of primary importance for a light commercial vehicle in which the driver normally spends long hours at the wheel, often under demanding conditions. The cabin of the ProMaster was therefore designed with comfortable driving ergonomics, important because the ProMaster is a place of work.

Because goods always need to be transported with total security, the Ram ProMaster van is fitted with accommodations to hold cargo down on the floor. Up to 12 tie-down rings with 1,000-lb. rating fold away to maintain a flat floor, along with five sidewall tie-down rings with 550-lb. rating, for easy loading and unloading operations. The cargo area also features the most vertical walls in the segment to enable shelving upfits while taking full advantage of extra space.

Ram’s full-size van offers more than 35 active and passive safety and security features, including electronic stability control. Ram ProMaster also features ParkView rear backup camera and ParkSense rear park assist with audible warning, all of which are useful when maneuvering a large van.

The Ram ProMaster is Ram Commercial’s full-size van entry within the brand’s popular commercial vehicle lineup. With more than 14 configurations, ProMaster takes its place in the expanding, purpose-built segment with a number of best-in-class features focused on the commercial customer. Coming from a strong background of commercial vehicles, the class exclusive front-wheel-drive ProMaster van outperforms its rear-wheel-drive competitors in slick surface conditions such as snow. The ProMaster also boasts numerous best-in-class features that are appreciated by hard-working customers. Best-in-class fuel efficiency, cargo capacity, usability, and, of course, total cost of ownership all combine to deliver a proven solution for businesses and fleets.

Video: Rio Rancho NM neighborhood concerned after attack on mailbox

RIO RANCHO, N.M. (KRQE) – A neighborhood is concerned after an attack on their mailbox Sunday night. Many said the attack went beyond vandalism.

Levi Woolsey heard the blast in his Rio Rancho suburb. “It blew everything out,” said Woolsey.

He also found evidence in his backyard.

“This morning when I came outside to let my dogs out, there was a piece of metal in my backyard,” said Woolsey.

He’s talking about the explosion that destroyed a community mailbox.

Source: Rio Rancho neighborhood concerned after attack on mailbox | KRQE News 13

Jacksonville: Two USPS Contract Employees Sentenced For Mail Thefts

Jacksonville, Florida – U.S. District Judge Timothy J. Corrigan today sentenced Jacksonville residents Victor Antinio Burks (28) and Yamil Sanchez (33) for stealing mail from a U.S. Postal Service contract facility. Burks was sentenced to 79 days’ imprisonment, to be followed by two years of supervised release and 100 hours of community service. Sanchez was sentenced to two years’ probation, a $500 fine, and 100 hours of community service. Both individuals pleaded guilty in June 2015.

uspsoigAccording to court documents, Burks and Sanchez worked at a Jacksonville mail distribution facility operated by a contractor for the U.S. Postal Service. Between March and November 2014, Burks stole numerous items from the mail including 7 televisions, a tablet computer, 15-20 cellphones, 20-25 purses, and a videogame console. He admitted to agents that he had pawned the televisions and the tablet, and sold the rest of the items, estimating that he had made about $2,500 to $3,000.

Sanchez stole items from the mail for about two years, ending in the summer of 2014. He admitted that he had stolen a laptop computer, a compound bow, and a set of golf clubs, all of which he pawned. Sanchez also admitted to stealing a television that he later sold at a flea market.

SEC Charges Former Officers of SMF Energy With Defrauding USPS, Others 

The Securities and Exchange Commission today announced financial fraud charges against four former SMF Energy Corp. officers, alleging that former CEO Richard E. Gathright, former chief financial officer Michael S. Shore, former chief accounting officer Laura P. Messenbaugh, and former senior vice president of sales and investor relations officer Robert W. Beard vastly inflated SMF’s revenues through a fraudulent billing scheme.

The SEC’s action, filed in U.S. District Court for the Southern District of Florida, alleges that SMF overbilled certain mobile fueling customers, including the U.S. Postal Service, by charging for fuel that was not delivered and adding surcharges that the customers’ contracts did not permit. As a result, the SEC alleges that Fort Lauderdale, Florida-based SMF materially overstated its revenues, profit margins, shareholders’ equity and net income, and understated its liabilities in its annual reports for fiscal years 2010 and 2011, its quarterly reports in its fiscal year 2011 and the first half of fiscal year 2012, and other reports filed on Form 8-K over the same time period.

SMF Energy filed for bankruptcy after the fraud scheme was revealed in 2012.

Top postalnews.com stories of the week September 20-26

The ten most read articles last week:

  1. How to save the USPS by splitting it in two
    The Brookings Institute Comment
  2. Testing of new scanning equipment begins soon
    USPS News Link Comment
  3. Video: Murder Of Beloved Postal Carrier Hits Neighborhood Hard
    CBS Chicago 1 Comment
  4. Video: Postal Worker Jumps In To Halt Pit Bull Attack on UPS Driver
    CBS Chicago Comment
  5. With one month left in FY 2015, USPS operating profit stands at $1.3 billion
    postalnews.com Comment
  6. Video: Missouri rural carrier is charged with going into homes on route to steal pills
    KYTV Springfield MO Comment
  7. Alaska post office closes abruptly, no advance notice to customers
    postalnews.com 1 Comment
  8. NAPS statement on Carper postal reform bill
    postalnews.com 1 Comment
  9. APWU Contract Negotiations Update
    APWU News Comment
  10. Would Carper’s latest bill really take postal workers out of FEHBP?
    postalnews.com Comment

Video: Massachusetts postal worker accused of stealing hundreds of pieces of mail

GRAFTON, Mass. (MyFoxBoston.com) — A Grafton resident and postal worker is accused of stealing hundreds of pieces of mail from multiple victims.

John T. Derry, 21, of Grafton, will be arraigned on Oct. 8, on charges of larceny from a building, larceny of property over $250 and receiving stolen property over $250.

Derry is a part-time sales and services/distribution associate who sorts raw mail before it is delivered, regional USPS spokesman, Steve Doherty, told FOX25 on Friday. He has been working at the Upton St., facility since January 2014, Doherty said.

Grafton police and special agents with the U.S. Postal Service’s Office of the Inspector General investigated the case for three months.

Boston News, Weather, Sports | FOX 25 | MyFoxBoston

Source: Grafton postal worker accused of stealing hundreds of pieces of – Boston News, Weather, Sports | FOX 25 | MyFoxBoston

8880831_G1

Video: 7-year-old girl allegedly pepper sprayed by Oklahoma postal worker

An investigation is underway in Bristow after a 7-year-old was sprayed with pepper spray by a postal worker. Officials said there is an ongoing issue in the area with loose dogs chasing mail carriers. “One of our postmen was bitten about a week or two ago on the other side of town. It’s been kind of a thorn, you know? Because a lot of dogs run loose. They aren’t supposed to, but they do,” said resident Ruth Tidwell.

Source: 7-year-old girl allegedly pepper sprayed by postal worker | www.fox23.com

 

sprayed

Video: Postal Worker Jumps In To Halt Pit Bull Attack on UPS Driver

(CBS) – A U.S. postal worker was being hailed as a hero after coming to the rescue of a UPS driver during a pit bull attack Friday.

It happened around 10 a.m. on North Cicero Avenue in the Cragin neighborhood, CBS 2’s Audrina Bigos reports.

Witnesses say they don’t think the dog-attack victim would be alive if it weren’t for the postal worker’s actions.

The postal worker jumped on the dog and pulled it off the UPS driver. He held onto the dog for 15 or 20 minutes until help arrived.

Source: Postal Worker Jumps In To Halt Dog Attack « CBS Chicagopitbullups

Video: Texas postal contractor suspected in mail theft

DRIPPING SPRINGS, Texas — The U.S. Postal Service has opened a mail theft investigation into a postal contractor after several complaints in a Dripping Springs neighborhood.

“I know for a fact we’re missing nine birthday cards for my kids from the past month,” said Stephanie Pope.

She added that the cards contained nearly $500 in cash, gift cards, and checks. It’s not the first time she’s had issues.

Source: Postal contractor suspected in mail theft