ATLANTA — Pictures of crunched and battered packages are not what you want to see, especially on your doorstep. When the photos are coupled with a ‘fragile’ label, that’s even more confusing.
Are we taking it for granted that labeling a package as ‘fragile’ can protect it?
In the height of a busy shipping and return season, we turned to Allen Kim at Edwin Jarvis to verify.
“A lot of times people prefer to use stickers because they are more visible but writing [fragile] does make an effect,” Kim said. But according to Kim, there’s a limit to a label’s effectiveness.