The US Postal Service announces a new Forever stamp featuring the “peace” rose.
The stamp will be issued on April 21 at Shreveport, Louisiana, home of the American Rose Center
|What:||The U.S. Postal Service is issuing a new Forever stamp celebrating one of the most popular roses of all time. The new Peace Rose Forever stamp features a detail from a photograph of the rose’s blossom, its creamy yellow petals touched at the edges with pink. The peace rose revolutionized hybrid tea roses with its unique coloring, hardiness and disease resistance. Art director Ethel Kessler designed the stamp with an existing photograph taken by Richard C. Baer. News of the stamp is being shared with the hashtags #PeaceRoseStamp and #FlowerStamps.|
|Who:||Susan McKeen, director, Learning and Development, U.S. Postal Service
Patricia Shanley, president, American Rose Society
Sonia Meilland-Guibert, Research and Development, House of Meilland-Meilland International and granddaughter of Francis Meilland
Bob Martin, vice president, American Rose Society
Laura Seabaugh, executive director, American Rose Society
Bradd Yoder, president, Star Roses and Plants
|When:||Saturday, April 21, 2018, 11 a.m., Central Daylight Time|
|Where:||Gardens of the American Rose Center
8877 Jefferson Paige Road
Shreveport, LA 71119
Followers of the U.S. Postal Service’s Facebook page can view the ceremony live at facebook.com/USPS.
|RSVP:||Dedication ceremony attendees are encouraged to RSVP at usps.com/peacerose to gain entrance to the event.|
|Background:||Development of what was to become the Peace Rose began with a famous rose-breeding family in mid-1930s France. In 1935, the Meilland family had crossbred hundreds of roses hoping to create new commercially viable varieties. One of the crosses yielded a unique bloom with yellow petals delicately edged with pink, which they named Madame A. Meilland. Years later, as World War II escalated in Europe and France was threatened with invasion, two packages of the new rose’s budwood were sent to plantsmen in Germany and Italy. A third package was entrusted to the U.S. consul, who took it with him as he left France and promised to send it on to American grower Conard-Pyle. This U.S. breeder cultivated the rose and sent cuttings to other growers to test the plant in various climatic zones and soil conditions. The trials were so successful that the rose was introduced April 29, 1945, and made available for sale to the public. With war still raging across the globe, American growers selected a new name for the rose as a reflection of the world’s most fervent desire: peace.|