Survey Shows Rapid Growth in Online Shopping

The Wall Street Journal reports that American consumers are now making a majority of their purchases online rather than in stores.

For the first time, consumers say they bought more of their purchases on the web than in stores, according to an annual survey of more than 5,000 online shoppers by United Parcel Service Inc.

The shoppers now made 51% of their purchases on the web compared with 48% in 2015 and 47% in 2014, according to the survey by UPS and analytics firm comScore Inc. The survey polled shoppers who make at least two online purchases in a three-month period, excluding groceries.

 This year, 44% of smartphone users said they made a purchase from their device, up from 41% a year ago. It also helps explain why retailers are having so much trouble adjusting to the new cybershopping era.

The shoppers reported that only 20% of their purchases were made in a store the conventional way.

And who’s driving the increase in online commerce? Amazon of course- the WSJ reports that another survey shows that Amazon is responsible for 60% of the increase.


Source: Survey Shows Rapid Growth in Online Shopping – WSJ