Video: Artist Jessica Hische Creates Hand-Lettered ‘Forever Hearts’ Stamps for USPS

usps-heart-stampsCombining artistic vision with a symbol of undying affection, the 2015 Forever Hearts stamps beautifully depict the ancient association between eternal love and the heart.

Lacy lettering in the shape of a heart spells out the word “Forever” on two stamps. One design features red lettering on a white background; the other is reversed, with white lettering on a field of red.

Artist Jessica Hische created the lettering that forms the heart, first drawing her designs by hand and then finishing the stamp art digitally. The red and white color scheme works well with other colors and adds a timeless feel to the design, which resembles filigree.

A religious symbol, a motif in art, an expression of affection or support—today the heart is everywhere, not only at Valentine’s Day but also year-round. It signifies romantic love as well as love of people, places, or ideas. In the 1970s, a campaign to increase tourism in New York famously substituted the heart symbol for the word “love” in its slogan, a trademarked logo that spawned imitations around the world. Scores of businesses and organizations use the heart as part of their logos. Heart designs are carved onto furniture, etched onto jewelry, sewn into quilt patterns, and fashioned into sculpture. In February, the heart is found on everything from cookies to cards to kids’ clothes.

The traditional colors of red and white would be appropriate for valentines, wedding invitations, baby announcements, anniversary cards, party invites, or any occasion that calls for a classic, timeless stamp.

Art director Antonio Alcalá designed the stamps with artwork by Jessica Hische.

via Forever Hearts, Forever® | USPS Stamps.

  • Joey Jo Jo Jr Shabadooh

    Hand lettered stamps? You make it sound as if the actual image used for the stamp was hand drawn. They were drafted as hand drawn sketches and she finished the digitally. Almost every work of art starts as a hand drawn sketch. Very misleading title.