Free Shipping Is Going to Cost You More

Free shipping is getting more expensive.

Retailers including Amazon.com Inc., Best Buy Co. and Gap Inc. are boosting the amount online shoppers must spend to qualify for free shipping, hoping to cover the growing cost of providing the perk.

On average, a customer now has to spend $82 on merchandise to qualify for free shipping, based on July data from 113 major retailers—up from $76 the same month a year earlier, according to StellaService Inc., which collects data about online shopping.

Amazon raised its free-shipping minimum to $35 from $25 late last year. And in March, the e-commerce giant increased the fee for its Prime membership, which allows for unlimited free two-day shipping, to $99 from its original price of $79.

Read more: Free Shipping Is Going to Cost You More – WSJ – WSJ.