From the Wall Street Journal:
In terms of package deliveries, last Christmas was a perfect storm of shopper procrastination, bad weather, a compressed calendar and retailers that overpromised, resulting in millions of gifts that were too late for Santa.
This year, United Parcel Service Inc. UPS +0.23% and FedEx Corp. FDX +0.56% are working hard to avoid a repeat of the fiasco.
Their challenge is convincing retailers to change their ways.
UPS is trying to persuade e-commerce companies to hold their big sales in mid-December instead of in the countdown to Dec. 25. It also wants them to stagger special offers geographically—so a GoPro GPRO +0.83% camera might be on sale one day in Texas and a different day in Florida.
Last year, an estimated 2 million express packages due to be delivered Christmas Eve were left stranded on trailers and delivery trucks across the nation, according to tracking software developer Shipmatrix Inc.