From USPS News Link:
The Postal Service is embracing electronic commerce and new technology to better serve today’s customers, Chief Information Officer Jim Cochrane said during an interview at the HP Vertica Big Data Conference in Boston this week.
“E-commerce has been a tremendous boon to our shipping business,” Cochrane said. “It has really helped us as we convert from delivering mail and packages to delivering more packages and a little less mail.”
Cochrane said the Postal Service’s network offers advantages that appeal to online retailers like Amazon. “We are on every street in the United States,” he said. “The network creates some real interesting opportunities,” including Sunday and same-day delivery.
The Postal Service uses Mobile Delivery Devices and other technology to provide up-to-the-minute tracking. “People track pizza [deliveries], so you know they track packages,” he said. “We capture over 1 billion tracking events on mail and packages each day [helping to drive business].”
Cochrane continued: “We can confirm to L.L. Bean that its catalog is in the mailbox. They can then send a text message to the customer or align it with other forms of media. We use data to help businesses understand their customers, to drive behavior, to make people buy. It’s an interesting collaboration.”
In addition to his live interview, Cochrane gave a keynote address Tuesday that earned a standing ovation. Live tweets using the hashtag #HPBIGDATA2014#USPS included: “Fantastic presentation,” and “#USPS CIO Jim Cochrane is owning this keynote right now.”