APWU launches phase two of its ad campaign

The APWU has launched the second phase of its advertising campaign with a radio spot, President Cliff Guffey has announced. The radio ad began airing July 18 and will run for three weeks on news and/or talk stations in Washington DC and other markets.

The radio spot compliments a television ad that began airing on CNN, MSNBC and FOX News on July 11.

The union’s 30-second ad describes the enormity of the job postal workers do, and ends with a simple question and response: Ever wonder what this costs you as a taxpayer? Not a single cent.

“The campaign is designed to inform the American people about the work our members perform and to dispel the persistent myth that the Postal Service is funded by taxpayers,” Guffey said.

In addition to the television and radio ads, the union co-sponsored a print advertisement in support of six-day delivery [PDF] in Congressional Quarterly, The Hill, and Roll Call on July 15 and 18. The three Washington DC-based publications are widely-read by members of Congress. The APWU co-sponsored the ad with the National Association of Letter Carriers, the National Rural Letter Carriers Association and the National Postal Mail Handlers Union.

The print ad was developed in response to an effort by Rep. Darrell Issa (R-CA) to delete the requirement for six-day mail delivery from a House appropriations bill.

APWU Ad Campaign Phase2

  • dougie

    wrong again. get into the 21st century. 5 day delivery is what will save this place. it’ll have the least impact on delivery services. people would rather see no mail on sat. then lose their post office. why are the unions so complacent on post office closings? the ship is sinking and they’re trying to save one day of delivery, so that everyone will sink. why not try to save the ship so we survive into the next century? volumes are not coming back. next year will be even worse. go to 5 day now, it works.