APWU to Launch TV Ad Campaign

The APWU will launch a television ad campaign on July 11, with spots airing on CNN, MSNBC, and FOX, President Cliff Guffey has announced.

This APWU TV ad will air on CNN, MSNBC and Fox in the coming weeks.

The union’s 30-second ad describes the enormity of the job postal workers do, and ends with a simple question and response: Ever wonder what this costs you as a taxpayer? Not a single cent.

“We believe it is important to inform the public about the work APWU members perform,” Guffey said. “We also must dispel the persistent myth that our work is funded by taxpayers.

“With the Postal Service facing a financial disaster, some politicians and pundits have erroneously suggested that the USPS and postal unions are seeking a ‘bailout,’” Guffey said. “Nothing could be further from the truth.”

The ad is intended to support two crucial APWU campaigns, Guffey said: A drive to sign up new union members, which will begin with a National Organizing Week set for July 18-22, and a campaign to win support for legislation that would address the Postal Service’s financial crisis. “The federal government is holding billions of dollars of USPS money,” the union president said. According to studies by two independent actuaries, the USPS has overfunded its pension plans by $50 billion to $75 billion.

The Postal Service’s fiscal crisis is caused by a mandate in the 2006 Postal Accountability and Enhancement Act that requires the USPS to pre-fund the healthcare costs of future retirees, Guffey noted. No other government agency or private company is required to make these payments, which exceed $5 billion annually.

“Our members must contact their members of Congress and urge them to support legislation that would prevent a disaster,” he said, referring to H.R. 1351, which was introduced in the House by Rep. Stephen Lynch (D-MA). “Unfortunately, Rep. Darrell Issa (R-CA), chairman of the House Oversight and Government Reform Committee, has introduced a bill that would be devastating for the USPS and postal employees.”

The APWU ad will run for approximately two months on popular national cable news shows on CNN and MSNBC. It will run on FOX for one week.

Locals that wish to supplement the T.V. campaign with local advertising purchases — or with radio ads — should contact APWU Communications Director Sally Davidow, at 202-842-4250. The national union will share the costs of such ads with participating locals.

Where to See the Ad
The APWU ad, Ever Wonder, will air on the stations and programs below beginning July 11.

American Morning (6 a.m. – 9 a.m.)
CNN Newsroom (9 a.m. – 3 p.m.)
The Situation Room (5 p.m. – 7 p.m.)
John King USA (7 p.m. – 8 p.m.)
In The Arena (8 p.m. – 9 p.m.)
Piers Morgan (9 p.m. – 10 p.m.)
Anderson Cooper 360 (10 p.m. – 12 a.m.)

Morning Joe (6 a.m. – 9 a.m.)
MSNBC Live (9 a.m. – 5 p.m.)
Hardball (5 p.m. – 6 p.m. and 7 p.m. – 8 p.m.)
The Last Word (8 p.m. – 9 p.m.)
Rachel Maddow (9 p.m. – 10 p.m.)
The Ed Show (10 p.m. – 11 p.m.)

Fox & Friends (6 a.m. – 9 a.m.)
Fox News Live (9 a.m. – 3 p.m.)
Studio B with Shepard Smith (3 p.m. – 4 p.m.) Neil Cavuto (4 p.m. – 5 p.m.)
Special Report (6 p.m. – 7 p.m.)
Weekend Morning (Sat/Sun 5 a.m. – 10 a.m.)

via APWU to Launch TV Ad Campaign.

  • Sandra K. Thweatt

    Great idea, it’s about time to inform customers about not being funded by tax payers dollars. Everyone seems to think they are paying our wages. Great Job!!

  • John

    Bravo! Finally, a well thought out rebuttal to all the myths and misconceptions being shouted at the American people by Issa and his tea-haggard. Thank you.

  • John


  • Kerry Coomer

    I think this is a great idea and it should be expanded to cover some of the negative things so people understand how it is to be a small fish in the big ocean. I hope the APWU will be trying to get a nationwide VER. I’m in maintenance and I don’t want to be excluded from my brother clerks. A ver for some could be a Godsend but management wants to pick and choose. Give everybody a chance!!!! Let me know if you have anything in the works for cap metro.

  • Marcus


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  • Funkee Dumpling

    This is great…finally, proof to back up what I tell my irate customers when they’ve been standing in line for 45 minutes just to buy 2 stamps…thank you, APWU!

  • trout

    we need to stand up to Congress and make them recognize and tell the truth instead of standing idly by while they lie about our jobs and benefits..Everyone of us should not only write our local congressman and representatives but Congressman Issa and Ross….let them know we can deal with the truth but not with their lies…….OK now everybody back to work….break is over…just do what we do every day…MOVE THE MAIL……..

  • Route4

    This is a GREAT ad, and it’s long past time someone got it out. I still have to tell people that their tax dollars do not pay my salary.

  • Scam

    So if the USPS isn’t funded by tax dollars, why not just privatize it? If it’s not getting government funding, why is it run by the government?

  • brian

    What does one have to do with the other. The USPS is, and always has been, a service provided by the US Government. Since 1970 it’s been self-supporting. And it breaks even. Why privatize it? Teabaggers notwithstanding, there’s nothing in the Constitution that requires every service or product to provide some parasite billionaire with profits. The USPS needs to adapt with the times, and it’s doing that. That doesn’t mean there’s any reason to privatize it.