From Canada Post:
On Saturday June 18 and Sunday June 19, Canada Post will publish full-colour ads in 19 Canadian newspapers, promoting epost as the ideal solution to receive, pay, and manage bills.
In doing so, Canada Post recognizes the inconvenience that Canadians have had to endure as a result of the current labour situation. In addition to keeping you informed on the state of negotiations with the Canadian Union of Postal Workers (CUPW), by promoting epost, we wish to inform our customers that Canada Post offers an alternative way for Canadian businesses and consumers to stay connected at all times.
This is in the spirit of many recent promotional campaigns launched by billers, such as phone, cable, and power companies, and credit card issuers, leveraging the current labour situation to convince Canadians to switch to electronic direct billing solutions.
In the full page ad, headlined â€œAn Important Message To Canada Post Customersâ€, Canada Post apologizes â€œfor the inconvenience being caused by the current postal disruption.â€
The ad acknowledges that Canadians are increasingly being solicited to sign up to receive their bills electronically. Consumers have to go to several different websites and maintain passwords, which many find both confusing and time-consuming.
The ad positions epost as an alternative to multiple individual online relationships with billers. It is centered on epostâ€™s unique proposition of combining biller relationships into a single online destination, using the simple tag line: â€œone password, one login â€“ your bills all in one placeâ€.
With epost, consumers are less likely to forget to pay a bill and incur late charges.
The ad urges Canadians to get their free epost online mailbox at epost.ca.
The ad will appear in either Saturday or Sunday editions of 19 Canadian newspapers, including the Globe & Mail, the Toronto Star, and Montrealâ€™s La Presse, with combined circulations of over 3.3 million copies.
This ad complements a number of marketing and advertising activities, such as an email campaign that reached over 400,000 epost users, front-page visibility on canadapost.ca, banner advertising on high-profile online media, and truck signage.
View this weekendâ€™s full-page newspaper ad here.