When Randi Slocumâ€™s dog Kaylee ran away from her Stillwater, NY, home, Slocum and her friends did what any group of concerned pet owners would do â€” they formed a search party and knocked on neighborsâ€™ doors looking for the chocolate Labrador mix.
But Randiâ€™s mother, Carolyn, had a better idea â€” use Every Door Direct Mail (EDDM) to notify residents in Stillwater and nearby Schuylerville, NY, of the dogâ€™s disappearance.
Carolyn Slocum, a board member of the local Postal Customer Council, had just attended an EDDM seminar given by Albany District Grow Your Business Coordinator Natalie Dolan. â€œI knew that the best way to reach every household was through the new EDDM program,â€ said Slocum. â€œSince many people work all day, this would be the most likely way to reach them.â€
By the next morning, Carolyn had the mailings prepared to EDDM standards and dropped them off at the Stillwater and Schuylerville Post Offices. The flyer helped unleash a series of phone calls, and that helped lead to Kayleeâ€™s safe return.