Customer uses EDDM to find missing pet

When Randi Slocum’s dog Kaylee ran away from her Stillwater, NY, home, Slocum and her friends did what any group of concerned pet owners would do — they formed a search party and knocked on neighbors’ doors looking for the chocolate Labrador mix.

But Randi’s mother, Carolyn, had a better idea — use Every Door Direct Mail (EDDM) to notify residents in Stillwater and nearby Schuylerville, NY, of the dog’s disappearance.

Carolyn Slocum, a board member of the local Postal Customer Council, had just attended an EDDM seminar given by Albany District Grow Your Business Coordinator Natalie Dolan. “I knew that the best way to reach every household was through the new EDDM program,” said Slocum. “Since many people work all day, this would be the most likely way to reach them.”

By the next morning, Carolyn had the mailings prepared to EDDM standards and dropped them off at the Stillwater and Schuylerville Post Offices. The flyer helped unleash a series of phone calls, and that helped lead to Kaylee’s safe return.

via USPS News Link – June 8, 2011.

  • Mike Wolfberg

    So not only does EDDM improve a customers clientel and bottom line, it saves lives…

  • Jeremy Gilbert

    Every Door Direct Mail Retail program started in March of 2011 and it allows US businesses to bring their marketing material to their local post office and mail for 14.2 cents per postcard. Previously to the start of this program the post office would charge 44 cents for a stamp. This new price equals a 66% savings off the cost of that stamp. Best of all, customers do not have to buy a mailing list or pay a mail house to prepare the mail for them. Never before has it been so easy for businesses to mail to their prospects.

  • nalysale

    A lot of money can be saved this way because you eliminate unnecessary services and hassles.EDDM Retail can be mailed from any post office and you can pay for postage with cash, check or debit card.