USPS expands greeting card line

The Postal Service’s Greeting Card Program, available at 1,500 participating Post Offices nationwide, has added nearly 200 selections to its product line this month.

Now it’s easier and more affordable than ever for customers to find the perfect card. From fancy to inexpensive, the new “value line” of greeting cards are priced as low as $2 and range to $3.75, a lower overall average price than previous lines.

To ensure customer convenience, retail associates at participating Post Offices are working with Hallmark retail merchandisers to organize card displays in “good, better and best” pricing tiers.

Just in time for Father’s Day, graduations and summer weddings, the new line of cards combines selection with convenience by allowing customers to purchase, stamp and mail their greeting cards while conducting other postal business.

USPS launched its Greeting Card Program in October, 2009, at 500 Post Offices (Link, 10/29/2009). According to Hallmark, Americans bought 7 billion cards last year.

  • billions

    7 billion cards? With first-class mail down, I guess they hand-delivered them.