Reprise for USPS fuel surcharge TV commercial

In 2008 — the last time Americans faced a spike in the cost of gasoline — the Postal Service launched a television ad to let customers know that unlike the competition, USPS wasn’t going to add surcharges to its pricing to offset rocketing fuel charges.

Today, with uncertainty still surrounding fuel costs, USPS has brushed off its ad of 3 years ago and once again is airing it on national TV. It begins with a question: “With the rising price of fuel, guess which way shipping costs are going.” Anticipating consumer angst, the ad informs viewers “The Postal Service has no fuel surcharges.”

Gary Reblin, vice president, Domestic Products, knows rising fuel prices also are hitting shippers in the pocketbook (Link, 3/22). “Our competitors already have increased their pricing with fuel surcharges,” he said. “We want to work with customers, helping them get through this difficult period in exchange for their confidence and continued business long after fuel costs have stabilized.”

Reblin said USPS will do everything it can to encourage customers to continue shipping with USPS. “It worked in 2008, and it’ll work again in 2011,” he said.

via USPS News Link – March 31, 2011.

  • Larry

    why not tell the customer how we try and shaft them with flat rate priorty boxes when many times free prioirty boxes that you pay by the weight would be much cheaper. However we want the public not to know the facts. How much waste in advertising do we need. Better yet lets get rid of the do nothing guys who come into our offices and look for any small infraction so they can justify their do nothing jobs. what a joke and a scam company we are

  • sb carrier

    ok its a start. im tired of seeing that guy and his priority box promotions. even ups has a variety of commercials. advertising no surcharge for gas isnt going to sway a boatload of people in to the postal lobbies. come on usps advertising keep brainstorming. get some more commercials out there. why dont we start sponsoring nascar and have our emblem on jimmie johnsons car? its a start. think out of the box.

  • Steve

    Actually “we” are not ripping people off with flat rate priority as it is more economical if the item is over 2 pounds but flat rate priority beats the competitors price hands down.

  • Amanda

    This is for Larry-
    What I don’t understand, is if you feel that negatively towards the company, who compensates you quite well in wages and benefits and who won’t fire you for making public comments like that, as most private companies would, why don’t you seek employment elsewhere? No one is forcing you to work for the Postal Service and you certainly don’t like working for them…….

  • Roy

    Typical govt speak. Of course they won’t add charges for fuel. They are the govt and I doubt they pay fuel tax.

  • brian

    Roy- It doesn’t have anything to do with taxes. If fuel prices rise 10%, they rise the same 10% for everybody, regardless of whether they pay tax on it or not.

  • Kimesha

    Actually Steve, I am a usps sales rep. Flat rate boxes cannot beat the competition hands down. A smart & savvy shipper will understand the benefit & value of the flat rate box. Otherwise they are good for convience purposes, especially at the retail window.

  • Thomas

    Steve, the statement you made that I have quoted you on below is just so untrue! Come on……let’s be honest

    Steve
    April 1st, 2011 18:48

    Actually “we” are not ripping people off with flat rate priority as it is more economical if the item is over 2 pounds but flat rate priority beats the competitors price hands down.